| Orientation | Good | Fair | Poor | Comments |
|---|---|---|---|---|
| 1. The website is in the official WSU templates (brand.wsu.edu) | Not applicable | Not applicable | Not applicable | Not applicable |
| 2. The scope of the products and services are visible and quickly understood on the homepage | Not applicable | Not applicable | Not applicable | Not applicable |
| 3. The WSU navigation / search system appears website-wide | Not applicable | Not applicable | Not applicable | Not applicable |
| 4. The user's current location is always identified, following the WSU template standard | Not applicable | Not applicable | Not applicable | Not applicable |
| 5. Clear interaction feedback is available at all times (E.g. progress bars, confirmation screens) | Not applicable | Not applicable | Not applicable | Not applicable |
| Navigating | Good | Fair | Poor | Comments |
|---|---|---|---|---|
| 6. All major parts of the website are accessible from the home page | Not applicable | Not applicable | Not applicable | Not applicable |
| 7. Navigation options in the menu and on the page are clear, visible, and scannable | Not applicable | Not applicable | Not applicable | Not applicable |
| 8. Related topics are located together | Not applicable | Not applicable | Not applicable | Not applicable |
| 9. Users can easily return to the home page or relevant starting point and can easily exit from all pages | Not applicable | Not applicable | Not applicable | Not applicable |
| 10. The back button is always available and allows the return to the previous page (no opening of new windows) | Not applicable | Not applicable | Not applicable | Not applicable |
| Labeling | Good | Fair | Poor | Comments |
|---|---|---|---|---|
| 11. Terms or labels are mutually exclusive, especially in navigation (terms not redundant or confusing) | Not applicable | Not applicable | Not applicable | Not applicable |
| 12. Labels are simple and in terms that users understand | Not applicable | Not applicable | Not applicable | Not applicable |
| 13. The destination of navigation links is predictable (delivers the visitor to the promised content on the correct page) | Not applicable | Not applicable | Not applicable | Not applicable |
| 14. Abbreviations and acronyms are not used; or, when used they are clear and obvious to the user | Not applicable | Not applicable | Not applicable | Not applicable |
| 15. Each page has a clear title related to other labels around it | Not applicable | Not applicable | Not applicable | Not applicable |
| 16. Browser window page titles are unique and coordinated with the navigation and page title (Default: page title | website name | Washington State University ) | Not applicable | Not applicable | Not applicable | Not applicable |
| 17. Contact information has a clear path to it website-wide | Not applicable | Not applicable | Not applicable | Not applicable |
| Visual & Information Design | Good | Fair | Poor | Comments |
|---|---|---|---|---|
| 18. WSU template, fonts, and color palette is used and usage is consistent website-wide | Not applicable | Not applicable | Not applicable | Not applicable |
| 19. There is a clear visual hierarchy of heads, and subheads, options, and labels on each page | Not applicable | Not applicable | Not applicable | Not applicable |
| 20. Page layout is clear with a sufficient amount of white space | Not applicable | Not applicable | Not applicable | Not applicable |
| 21. Headings, bulleted lists, and links to assist scanning are used liberally | Not applicable | Not applicable | Not applicable | Not applicable |
| 22. Paragraphs are short | Not applicable | Not applicable | Not applicable | Not applicable |
| 23. Keywords or terms are front-loaded in paragraphs and lists to assist scannability. Eye tracking studies show readers scan down the left side of content rather than reading it. | Not applicable | Not applicable | Not applicable | Not applicable |
| 24. Font size is legible | Not applicable | Not applicable | Not applicable | Not applicable |
| 25. Calls to action (e.g. register, apply, submit, add to basket) are clear, well labeled, and appear clickable | Not applicable | Not applicable | Not applicable | Not applicable |