Shortened URLs (Go URLs)

Shortened URL

Shortened URLs, often called “Go URLs,” are short website URLs with as the base, i.e.,

Shortened URLs are often used in print material. By reducing the length of the website URL you are reducing the likelihood of errors when people type them out.

Submit a web support ticket to request a shortened URL (

Campaign Tracking

GoURLs can include campaign tracking information. Adding tracking information to the website URL allows you to track performance in Google Analytics. Use Google Analytics’s Campaign URL Builder to build your tracking link.

Important: Test! Test! Test your campaign tracking link before submitting the request.