Shortened URLs, or often called “Go URLs,” are short website URLs with go.wsu.edu as the base, i.e., go.wsu.edu/something.
Shortened URLS are often used in print material. By reducing the length of the website URL you are reducing the likelihood of errors when people typing them out.
Submit a web support ticket to request a shortened URL (go.wsu.edu).
GoURLs can include campaign tracking information. Adding tracking information onto the website URL allows you to track performance in Google Analytics. Uses Google Analytics’s Campaign URL Builder to build your tracking link.
Important: Test! Test! Test your campaign tracking link before submitting the request.