Google Analytics 4 (GA4) Update
Export Universal Analytics (UA) Data
Universal Analytics is going away and will stop collecting data on July 1. Expect to have access to the Universal Analytics Data for 6 months. Google Analytics has provided some information on how to export your data.
Universal Analytics (UA) Countdown Clock
Google Analytics Universal Analytics has added a countdown clock. It is counting down to July 1, 2023 when the UA will stop tracking. We already have a separate GA4 tracking set up on WordPress websites.
GA4 Properties Added
We are finished adding Google Analytics 4 (GA4) property IDs to WSU WordPress websites that had a Google Universal Analytics (UA).
Universal Analytics (UA) Dashboard
You may have noticed the message below on the UA Dashboard.
Our Google Analytics 4 (GA4) properties are with a different account. Similar messaging from UA Dashboard may appear as we get closer to the July 1, 2023 deadline.
What is GA4?
Google Analytics 4 (GA4) is the latest version of Google Analytics. GA4 provides a more advanced and comprehensive set of features for analyzing user behavior on websites.
It is important to note that GA4 is still in its early stages. GA4 may not have all the features and integrations of the older Universal Analytics platform. Consider using both UA and GA4 properties to get a comprehensive view of the website.