Track Missing Webpages (Page Not Found) & Search Terms

Use Google Analytics to monitor missing webpages (Page not Found) and search terms. These reports can be helpful when you’ve changed the link (URLs) of webpages or removed webpages.

Create Google Analytic Reports For Webpage Not Found & Search Term

1. Drill down to All Pages under Site Content.
   Behavior > Site Content > All Pages
2. Add a Secondary dimension to Page Title
   At the top of the Page table, select Secondary Dimension. In the search field search or type Page Title and select it.
3. In the same row as Secondary Dimension, select Advanced to the right of the search field
   1. Page not Found
      1. In the filtering section for search, select the green dropdown labeled Page. Search or type Page Title and select.
      2. The next field in this filtering section should be Containing. Use the dropdown list to select if it is not selected already.
      1. In the empty field, you’ll want to add your search term
         Add the full-page title.
         This includes “| [your website name] | Washington State University”
         Example: Page not found | Web Communication | Washington State University
         Or use just “Page not Found” and change “Containing” to “Beginning with.”
      2. Select Apply
   2. Search Terms
      1. In the filtering section for search, select the green dropdown labeled Page, keep this as Page
      2. The next field in this filtering section should be Containing. Use the dropdown list to select if it is not selected already.
      3. In the next empty field, you’ll want to add your search term.
         Add “/?s=”
      4. Select Apply