Web CommunicationProcedures & Web ServicesWeb ServicesGoogle Tag Manager

Google Tag Manager

Tag Manager Container

With the implementation of GA4, there is a tag manager container specifically for marketing tags.

A screen capture of the google analytics tag manager accounts page with the Marketing all wsu.edu container
Learn about Google Tag Manager Fundamentals

Request Access

To place tracking or marketing tags request access to the Marketing (all wsu.edu) container.

Submit a general help web support ticket to request access to the tag manager container.

Using our Marketing (all wsu.edu) Container

One container is set up for all WSU units wishing to use tags on their website and this tag manager container.

  1. Use folders in the tag manager. Many units are using the same tag manager container. A folder will help the organization of all the items and keep it from being a free-for-all.
  2. Be specific with the tags and tracking since they will be used across all of the wsu.edu websites.