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Web Communication Information Technology

Spambot / Ghost Filter Expanded – Deployment Recommended

Google Analytics ghost filter

A dramatic increase in spambot / ghost referral traffic was noticed over the past two months in Google Analytics reports. To block the spambot / ghost data from corrupting your sites’ analytics, a substantially expanded spambot / ghost filter was developed and tested.

The previous filter was designed to stop about 25 of the biggest spambot / ghost offenders. The new filter is designed to stop about 225 of the leading culprits.

Web Communication will continue to monitor GA data/reports for new spambot/ghost offenders, and eventually will create a second filter. (We hit Google’s character limitation with this expansion.)

Website/Google Analytics account managers are strongly encouraged to deploy the updated filter as soon as possible. (Please note: Departments that are partnering with Web Communications to help maintain Google Analytics accounts/properties have already had their spambot/ghost filters updated.)

If you are maintaining your own GA accounts/properties, here are the steps involved. (Estimated time: 1-2 minutes)

  • Log into your Google Analytics account.
  • Select a Google Analytics account.
  • Click on “All Filters.”
  • Select the ‘referral spam bots ghosts’ filter.
  • Highlight and DELETE the old “Filter Pattern.”
  • Copy and paste in the following filter pattern in the same field:

(.*(rich|uptim|websi|money|rank|site-|seo|keyword|sexy|share|search|traffic|porn|-?social-?|-button|o-o-|semalt|Get-Free|buttons-|darodar|cookie-law|compliance-|law-|ilove).*)\.(com|net|org|biz|co|es|online|info)|.*\.(xyz|it|рф|top|xn|me|ga|рф|cf|ro|ru)

  • Check the first and last characters to make sure the entire filter pattern was accepted, and nothing was cut off.
  • Click ‘Save’.
  • Exit the account.

Thank you for your help in keeping WSU analytics accurate.

**Special thanks to Jeremy Bass for his expert coding in creating this filter.