This series will walk you through the basics of Search Engine Optimization (SEO), from understanding its importance to implementing simple and practical optimization strategies on your WSU website.
We’ll explore why SEO matters for WSU, examine how to assess your website’s current performance using tools such as Google Analytics, Google Search Console, and Semrush, and outline key areas for optimization.
Finally, we’ll discuss how to measure your progress so that by the end, you’ll have a clearer understanding of how to create a website that attracts your target audience and keeps them engaged.
Part 1: What is Search Engine Optimization (SEO)?
SEO, or Search Engine Optimization, helps improve how visible a website or webpage is in search engine results.
Part 2: Assessing Your Website’s Health
Analyzing key metrics from Google Analytics, Search Console, and Semrush to analyze your website’s current performance. From SEO: Where to Start Series.
Part 3: Optimizing your Website
Actionable steps to improve your website’s search visibility by analyzing your audience, using a keyword and optimizing content.
Part 4: Measuring Your Success
Use Google Analytics, Google Search Console, and Semrush to analyze and track your progress.
Part 5: Conclusion
Conclusion to the SEO Where to Start Series with key takeaways like understanding your audience, researching relevant keywords, optimizing your website content, and measuring the success of your optimization efforts.