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Web Communication WSU Analytics

WSUWP Platform analytics now tracked with Google Tag Manager

The plugin managing analytics on the WSUWP platform has been updated to use Google Tag Manager (GTM) as its method for tracking site, application and global analytics. This change affects sites hosted on the central WordPress platform and is not yet a suggested change for other WSU sites.

Managing these Google Analytics tracking IDs through GTM allows us to make changes to how events are tracked in a central area without requiring code level changes across all WSU sites. Our hope is that experimenting with GTM on WSUWP Platform sites now will allow us to have a more robust tracking system deployed in 2017.

No actual changes have been made to how the data is being collected. When these changes are made, we’ll communicate them here so that you’re familiar with the reporting possibilities for your site.

The Google Tag Manager interface only affects how the data is collected. To see a site’s analytics, you will still use the standard Google Analytics interface.

If you notice any issues with analytics tracking on your site, please reach out via Slack, Open Lab, or email to Bob Frank and we can work with you to make any required changes.

Spambot / Ghost Filter Expanded – Deployment Recommended

Google Analytics ghost filter

A dramatic increase in spambot / ghost referral traffic was noticed over the past two months in Google Analytics reports. To block the spambot / ghost data from corrupting your sites’ analytics, a substantially expanded spambot / ghost filter was developed and tested.

The previous filter was designed to stop about 25 of the biggest spambot / ghost offenders. The new filter is designed to stop about 225 of the leading culprits.

Web Communication will continue to monitor GA data/reports for new spambot/ghost offenders, and eventually will create a second filter. (We hit Google’s character limitation with this expansion.)

Website/Google Analytics account managers are strongly encouraged to deploy the updated filter as soon as possible. (Please note: Departments that are partnering with Web Communications to help maintain Google Analytics accounts/properties have already had their spambot/ghost filters updated.)

If you are maintaining your own GA accounts/properties, here are the steps involved. (Estimated time: 1-2 minutes)

  • Log into your Google Analytics account.
  • Select a Google Analytics account.
  • Click on “All Filters.”
  • Select the ‘referral spam bots ghosts’ filter.
  • Highlight and DELETE the old “Filter Pattern.”
  • Copy and paste in the following filter pattern in the same field:


  • Check the first and last characters to make sure the entire filter pattern was accepted, and nothing was cut off.
  • Click ‘Save’.
  • Exit the account.

Thank you for your help in keeping WSU analytics accurate.

**Special thanks to Jeremy Bass for his expert coding in creating this filter.

Analytics properties linked to Search Console


Over the next few weeks, Web Communications will be “associating” Google Analytics properties (within the * family) with their corresponding Webmaster Tools / Search Console accounts. About 40 associations have been completed so far.

The natural response: ‘So what? What is that going to do for me?’

The Search Console allows website/GA owners to better see:

  • What pages have been indexed on your site
  • What domains link to your site
  • Errors encountered by web crawlers
  • The crawl rate of your site
  • Your website’s performance in Google organic searches
  • More data regarding keywords, landing pages, devices, etc.

Please note: This step, to associate GA properties with their Webmaster Tools/Search Console, is being performed only on Google Analytics accounts over which the site owners have granted Web Communication access and permission to help. Site owners who maintain their own GA accounts, without Web Communications assistance, might want to take this step on their own, in order to benefit from the additional analytics data.

For additional information, see