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Web Communication Uncategorized

Protect your Web analytics from spambots/ghosts

google analytics logoWebsite traffic from referral spambots/ghosts has been invading many WSU websites and corrupting the reliability of Google Analytics data – at both the site and universitywide level. As a result, spambot/ghost filters need to be deployed on all * websites.

To combat spambot/ghost data corruption, WSU Web Communication has developed, tested and monitored several spam filters over the past several months.

Like email spam, the sources of this traffic mutate regularly and eventually get around the newest filters, at which point filters need to be reconfigured.

Spam in Google Analytics can be categorized by two types: ghosts and crawlers. Ghosts comprise the vast majority of referral spam. They are called ghosts because they never access your site, but they do corrupt site data and university’s global data.

On Tuesday, Feb. 23, the newest referral spam filter was deployed/updated to about 50 Google Analytics accounts and their properties. These are Google Analytics accounts which the site owner has granted Web Communication access and permission to help oversee.

However, there are a number of websites and corresponding Google Analytics accounts in the * family with which Web Communication does not assist. Because the Google Analytics data from those websites negatively affects/corrupts universitywide global analytics, it is requested that those sites install an effective, current referral spam/ghost filter as soon as possible.

If you would like Web Communication to assist you with setting up and maintaining your Google Analytics, please contact Robert Frank,, 335-7727. (Note: Ownership of GA accounts/properties always remain that of the site manager/owner. Web Communication is only there to help to the degree desired.)

Thanks in advance for your time and prompt help.

(Special thanks to Jeremy Bass, who has written the code for the spam/ghost filters.)

** FYI, don’t forget to check out universitywide analytics at

Website Analytics Code – WSU Sites Need Updating; Instructions Attached


First, thanks to all of you who have been working with us to update and structure Google Analytics on websites universitywide. It appears we’re about 80+% of the way done. Ultimately, it will provide you with better “wsu-name-based global tracking,” and ensure best practices.

Here’s the reason for the email. We’re finding that a sizable percentage of participating sites have not set up the Google Analytics code on their sites that defines their location, campus, college, department, unit, etc.

Could you please take a few minutes to help correct this situation. It’s a fairly brief, straightforward process, and below are instructions and the code needed to accomplish this.

Everyone’s participation paves the way to much better web analytics for all. See following PDF for instructions. Global Analytics Update Request 11-24-15

Thanks in advance for your prompt help!

25-point website usability checklist

Want to know what visitors to your website are experiencing? It’s helpful to evaluate user experiences with usability studies or heuristic evaluations, but both require at least some investment of time and/or money. If you want quick insights on the cheap, consider using this simple 25-point-usability-checklist.

The checklist is a do-it-yourself solution for site evaluation. It lets you compare your site’s interface to industry-standard “rules of thumb” for usability. By seeing how your site stacks up against accepted principles, you will come away with a better understanding of its usability strengths and weaknesses. » More …

Web/Video accessibility slides

Presentation Slides

Round Robin presentation – Web, Video, Online Course Content

We will come back and have a more formal writeup about the presentation soon, but didn’t want to wait to post the presentation and video notes.

Video notes:

In Marketing our goal is to deliver a message to an audience

We spend hours crafting that message—but what if our audience cannot receive the message we are sending, or can’t understand it in the form we’ve sent it?

This can happen when our viewer has a disability…


6% of the U.S. population is considered visually impaired=21,000,000 people

Everything from blurred vision to color blindness to full blindness

Mandated by FCC in 2010—a portion of all programming must be accessible programming.

All PBS programming must be accessible to people with both visual and audio disabilities


Hunger Games with audio description:

Audio descriptive services can run between 40.00-60.00 a finished minute to produce


20.00-50.00/hr for an ASL provider, plus recording and editing costs.


13% of the U.S. population is considered hearing impaired=30,000,000 people

One of the fastest growing issues—Know why?

Aging population

Hearing loss due to damage from ear buds

TRANSCRIPTION—a word-for-word translation of audio content into a text file. Available for downloading prior to watching the video


Closed captioning software: Mac/Windows


Individual user 1200.00

to institutional user 15,000.00

10.00-15.00 per finished minute of video, plus a setup fee—usually 50.00-100.00

Version 2.01 of the Media Access Generator (MAGpie)– free, do-it-yourself captioning, subtitling and audio-description software for digital multimedia developed by the CPB/WGBH National Center for Accessible Media (NCAM)– is now available to download at

Placement—Lower thirds or bug

Rae Photo

Key points to remember about CC:

Use one or two lines of text.

Caption the exact wording of speakers, including slang and grammatical errors.

Caption sound effects that contribute to the understanding of the content.

Synchronize captions with the aural content.

Use a simple sans-serif font, such as Helvetica, and proportional spacing.

Ensure high contrast between the text and background.

Use both uppercase and lowercase letters.

Open Captioning vs. Closed Captioning—Open is always on-screen, Closed can be turned on/off by the viewer and requires either built in technology in the monitor or a separate break out box.

The key with any of this is start early—all these steps take time and cost money—they need to be considered in the pre-production and/or idea phase of any project.

Your help requested proofing list of your schools, departments, programs, centers, offices, units

WSU UComm Web Team needs your help and expertise for about 3-5 minutes, please.

Attached is a link (see below) to a rough-draft list of schools, departments, programs, offices and units at WSU. The WSU Ucomm team is trying to create a list that is as current and complete as possible, so that these items can be incorporated into WSU’s universal analytics program, which is about to come online shortly.

Despite many searches, we know there are a number of items missing, so we are asking you to help us catch those that apply to your area.

REQUEST: Please take a few minutes to review this list, to add, delete or edit items that have been overlooked, and/or misnamed. Just insert your corrections, save the document, and email it as an attachment to

Please note, we have intentionally deleted that tags that go with these names, like “office of” or “school of” or “center for.” (The names of Campuses, Colleges, and Extension units are a separate list.)

The MS Word Tracking program has been turned on, so, your edits will appear in color, allowing us to identify and include them.

Thank you in advance for your time and help!

Here’s the link to the file on Dropbox