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Web Communication Links and repetitive content

Links and repetitive content

Links are commonly used to quickly navigate a site when someone is using accessible technology. Often, screen reader users won’t read through an entire page to find what they are looking for. They simply move from link to link.

Things become problematic when links only make sense with context. Links such as ‘Click Here’ or ‘Read more’ don’t make sense without that visual context. It’s important that we inspect our sites for these types of links. These links can be made accessible using title or ARIA attributes, but this isn’t ideal. The ideal method for making these links accessible is just to write better link text.

The other issue screen reader and keyboard users come across is lengthy nav bars. These are usually made up of a list of links and with compound menus. They can be quite lengthy to tab through. To alleviate these pains, a skip navigation link should be provided. This is the first link on the page and jumps to an anchor with a tabindex='-1'.



  1. Identify all links on the page.
  2. Identify links with the same text.
    • If they point at different locations, check for title or ARIA attributes to distinguish them.
  3. Identify links with generic text (‘Click here’, ‘
    • Check for the title or ARIA attributes to provide context or additional off-screen text.


Although changing the default link behavior is not a preferred practice, there may be some exceptions where it is appropriate. In such cases, be sure these links aren’t introducing accessibility issues.

  1. Identify links that open in new windows.
  2. Check that target='_blank'.
  3. Verify that some indication is given programmatically.
    • <a href='#' target='_blank' aria-label='Opens in new window'>
    • <a href='#' target='_blank' title='Opens in new window'>
    • <a href='#' target='_blank'>Link<span class='sr-only'>Opens in new window</span></a>


  1. First compare the pages on the site for links that are repeated at the beginning of the tab order.
    • Skip Navigation is not needed if repetitive nav links are not used.
  2. If the Skip Navigation link is not visible, ensure it becomes visible when it has focus.
  3. Find the target of the skip navigation link.
    • Verify the target is a valid id.
    • Verify the target is after the repetive content and before meaningful content.
    • Verify the target has a tabindex='-1' or is included in the tab order (such as a link or a button).
    • This ensures the element will receive focus in Chrome and Safari.
  4. Select the Skip Navigation link.
  5. If visual focus is after the repetitive content, the test is complete.
  6. If there is no visual focus, tab again to verify focus is after the repetitive content.



Home Click Here

Keyboard Access Click Here

Home <a href="../" title="home">Click Here</a>

Keyboard Access <a href="../keyboard-access/" aria-label="Keyboard Access">Click Here</a>

These links are not unique, but the title attribute in the first link gives a screen reader user context and the aria-label provides the context in the second link.

Skip Navigation

//This is the code used on this guide
<a class="skip-link visuallyhidden focusable" href="#main">Skip to Main Content</a>
<h1 id="mainContent" tabindex="-1" class='mainContent'>Links and Repetitive Content</h1>

.visuallyhidden {
  border: 0;
  clip: rect(0 0 0 0);
  height: 1px;
  margin: -1px;
  overflow: hidden;
  padding: 0;
  position: absolute;
  width: 1px;
.visuallyhidden.focusable:active, .visuallyhidden.focusable:focus {
  clip: auto;
  height: auto;
  margin: 0;
  overflow: visible;
  position: static;
  width: auto;
a.skip-link:hover, a.skip-link:active, a.skip-link:focus {
  background-color: #006FC9;
  color: #fff;

 .mainContent:focus, .mainContent:active {
    outline: none;

This is how the ‘Skip Navigation’ was achieved for the accessiblity site, feel free to use for your own site.

The original text for this document was created by the 18F and made available in the public domain under the CC0 1.0 Universal license.

Washington State University has made modifications to the original document. These changes are also licensed as CC0 1.0. Please feel free to reuse this content.