(Summary: WebCommunications posts universitywide taxonomy list and enhanced instructions on updating the Google Analytics code/settings for websites)

A universitywide list of “taxonomy terms” was developed and vetted last spring, so that everyone could utilize a uniform set of terms to identify campuses, colleges, offices, departments, units, etc.,

Why? Using a uniform taxonomy improves online searches, analytics, and the categorization and sharing of files, stories, photos, and other content, which benefits everyone.

To that end, Web coordinators and IT professionals were asked this past week to make sure the analytics settings on their websites identified their campus, college, parent unit, unit, and subunit correctly. (Many are set at “none,” which makes analytics data less accurate.)

In response, several web coordinators and IT reps have wisely asked for access to the university’s taxonomy list, to ensure they are using the correct terms in their Google Analytics settings.

WebCommunications has posted the taxonomy list, along with enhanced instructions on updating the Google Analytics code/settings for websites, at https://gist.github.com/jeremyBass/de23c852816f931d7ab9#file-taxonomy-md . The list includes the user-friendly names and the code values that can be used in website code, CMS managers, databases, etc.,

Also included at the github url, above, are:

  1. Google Analytics tracking codes for each type of system or application being used (wsu_analytics.app.ga_code) – example: Drupal, Joomla, Sitefinity, Umbraco, WordPress, etc.  Just select the correct one for the application you are utilizing.
  1. Examples of code being used in applying Google Analytics to various websites.

Note: If you have any additions/corrections for the taxonomy list, please let us know.

If you have any questions on the taxonomy or coding, please contact Jeremy Bass, Jeremy.bass@wsu.edu, 335-2700.

Thanks in advance for your time and help in participating in the WSU global analytics system and the universitywide taxonomy.