Round Robin presentation – Web, Video, Online Course Content
We will come back and have a more formal writeup about the presentation soon, but didn’t want to wait to post the presentation and video notes.
In Marketing our goal is to deliver a message to an audience
We spend hours crafting that message—but what if our audience cannot receive the message we are sending, or can’t understand it in the form we’ve sent it?
This can happen when our viewer has a disability…
6% of the U.S. population is considered visually impaired=21,000,000 people
Everything from blurred vision to color blindness to full blindness
Mandated by FCC in 2010—a portion of all programming must be accessible programming.
All PBS programming must be accessible to people with both visual and audio disabilities
Hunger Games with audio description:
Audio descriptive services can run between 40.00-60.00 a finished minute to produce
20.00-50.00/hr for an ASL provider, plus recording and editing costs.
13% of the U.S. population is considered hearing impaired=30,000,000 people
One of the fastest growing issues—Know why?
Hearing loss due to damage from ear buds
TRANSCRIPTION—a word-for-word translation of audio content into a text file. Available for downloading prior to watching the video
Closed captioning software: Mac/Windows
Individual user 1200.00
to institutional user 15,000.00
10.00-15.00 per finished minute of video, plus a setup fee—usually 50.00-100.00
Version 2.01 of the Media Access Generator (MAGpie)– free, do-it-yourself captioning, subtitling and audio-description software for digital multimedia developed by the CPB/WGBH National Center for Accessible Media (NCAM)– is now available to download at http://ncam.wgbh.org/invent_build/web_multimedia/tools-guidelines/magpie
Placement—Lower thirds or bug
Key points to remember about CC:
Use one or two lines of text.
Caption the exact wording of speakers, including slang and grammatical errors.
Caption sound effects that contribute to the understanding of the content.
Synchronize captions with the aural content.
Use a simple sans-serif font, such as Helvetica, and proportional spacing.
Ensure high contrast between the text and background.
Use both uppercase and lowercase letters.
Open Captioning vs. Closed Captioning—Open is always on-screen, Closed can be turned on/off by the viewer and requires either built in technology in the monitor or a separate break out box.
The key with any of this is start early—all these steps take time and cost money—they need to be considered in the pre-production and/or idea phase of any project.